A Place for Mom (APFM), the leading platform guiding families through every stage of the aging journey, was recently recognized as one of USA TODAY’s Most Trusted Brands by Senior Citizens in 2026.

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A Place for Mom received a 5-star rating based on feedback from more than 6,000 U.S. seniors, as well as additional analysis of consumer trust and reputation. The USA TODAY list includes 350 other widely recognized consumer brands across categories, including GoodRX, Advil, Amazon, Life Alert, and Dawn.

For A Place for Mom, this honor reinforces the value of being a trusted resource for families and a trusted partner to providers serving older adults. As the only brand in the senior living referral category recognized on this year’s list, this distinction reinforces the value of being part of a trusted network that families rely on during critical care decisions.

“Trust is everything in senior care,” said Tatyana Zlotsky, CEO of A Place for Mom. “Families come to us during deeply personal moments, often when they are making decisions quickly and under stress. We are proud of this recognition because it goes beyond A Place for Mom. It highlights the importance of building confidence and credibility across the senior living and home care industry as a whole.”

As the company continues to invest in improving the senior care journey, this recognition highlights how important trust is in helping families make care decisions and reflects the strong APFM community that helps create better experiences for seniors and their families.

About A Place for Mom

A Place for Mom is the leading platform that guides families through every stage of the aging journey. We simplify the search for senior care by offering free, personalized support—and when families are ready, we refer them to partners from our network of over 15,000 senior living communities and home care agencies. Our mission is to guide caregivers and their loved ones to a confident place, so families can focus on what matters most: their love for each other. A Place for Mom: Where love finds its place. For more information, please visit aplaceformom.com.