Partnership expands the authenticity of Varsity High School Football, 400+ schools already committed with more schools still able to join through Varsity’s website
MADISON, WI / ACCESS Newswire / May 1, 2026 / Spear Interactive and Pyramid Lake Games today announced a new partnership with K12 Licensing that will bring more than 400 real high schools into the upcoming release of Varsity High School Football, the first ever high school football video game. Through this partnership, Varsity High School Football will leverage K12 Licensing’s national network to feature officially represented high school teams from across the United States. For the first time, real school identities, team logos, uniforms and will be brought into an interactive football experience centered around wide-open gameplay, rivalries, and the Friday night atmosphere that makes high school football unique, while not including player likenesses.
Developed by Spear Interactive and Pyramid Lake Games, Varsity High School Football is a realistic, simulation-style football game featuring modern visuals, licensed equipment, and a fully immersive dynasty mode. On the field, gameplay uses motion matching animations to deliver a realistic feel, whether playing as a first-time football player or developing five-star recruits. In Dynasty Mode, players take control of a high school program on and off the field, working to win a state championship while managing relationships with players, parents, coaches, boosters, and the local community over multiple seasons. Build your career from Coordinator to Head Coach through a deep coaching carousel, working your way from a small-town program to a national powerhouse.
“This partnership has been one of our few final steps in delivering the first true high school football experience in gaming,” said Eric Spearin, owner of Spear Interactive. “The gaming community has provided us with a lot of support and patience, while we put together a partnership of this magnitude. Bringing real schools into the game creates a level of connection for players and fans that hasn’t existed before in sports gaming. We plan to include every school that wants to take part regardless of size.”
K12 Licensing, a division of collegiate licensing and marketing leader CLC, is the preeminent brand licensing representative for thousands of high schools, state associations, and the National Federation of State High School Athletic Associations. For more than 25 years, the agency has guided schools across all 50 states with strategies to protect their brands and expand their retail presence in order to engage fans and drive revenues through the licensed merchandise.
“High school football is a part of the fabric of every community in the country, and we are excited to work with Spear Interactive to help deliver this pioneering new video game to football fans and video gamers alike,” said Brandon Tucker, director of K12 Licensing. “We are proud to work with the many schools we represent to help bring this game to life, and we look forward to expanding this opportunity to other schools that may want to be in the game.”
More than 400 schools have early committed with the number expected to grow leading up to launch. Additional schools interested in being included in Varsity High School Football can may contact K12 Licensing at help@k12licensing.com or complete an interest form at https://www.varsityvideogame.com/k12
Varsity High School Football is currently in development for PC, Xbox Series X/S, and Playstation 5. Additional details, including participating schools, gameplay features, platform information, and release timing, will be announced in the coming months.
For more information, visit https://www.varsityvideogame.com
About Varsity High School Football
Varsity High School Football is an upcoming sports simulation video game from Spear Interactive and Pyramid Lake Games designed to bring the intensity, tradition, and community pride of high school football to life. The game features realistic on-field gameplay, high-quality modern visuals, officially licensed equipment, deep customization, and an in-depth dynasty mode built around the unique atmosphere of high school football.
About K12 Licensing
K12 is the premier high school licensing company, committed to providing innovative technology, consistent brand management, and engaging brand marketing services to its partners. With access to thousands of national and regional manufacturers, as well as online and local retailers, K12 helps connect high school supporters to their favorite schools through licensed merchandise. K12 currently works with more than 6,000 high schools, state associations, and the National Federation of High Schools (NFHS) with the goal of providing brand growth and financial resources to support the critical scholastic and athletic endeavors of America’s high schools. K12 is a division of collegiate licensing leader CLC and a part of the Learfield enterprise of companies.
Contact Information
Roberta Sellers (905) 963-1300 – hello@spearinteractive.com
SOURCE: Spear Interactive
View the original press release on ACCESS Newswire
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